Byond FaviconSMS & WhatsApp Marketing

Reach your customers instantly with direct messaging campaigns that drive immediate action and build personal connections through SMS and WhatsApp.

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Direct Messaging

Connect with your audience through the channels they use most, delivering personalized messages that get read and drive action.

SMS Campaign Management

Bulk SMS campaigns with high deliverability and instant reach to your customers

Bulk Messaging
Delivery Tracking
Personalization
Scheduling

WhatsApp Business API

Official WhatsApp Business integration for professional messaging at scale

Business Verification
Rich Media
Template Messages
Two-way Chat

Automated Messaging

Smart automation workflows triggered by customer behavior and actions

Trigger-based
Drip Sequences
Event-driven
Behavioral Targeting

Customer Segmentation

Target the right message to the right audience with advanced segmentation

Behavioral Segments
Demographic Targeting
Purchase History
Engagement Levels

Campaign Scheduling

Time your messages perfectly with intelligent scheduling and optimization

Optimal Send Times
Time Zone Management
Recurring Campaigns
A/B Testing

Analytics & Insights

Comprehensive reporting on message performance and customer engagement

Delivery Rates
Open Rates
Click-through Rates
ROI Analysis

SMS vs WhatsApp

Choose the right messaging platform for your business goals. Compare features, benefits, and use cases.

💬

SMS Marketing

Traditional text messaging with universal reach and instant delivery

reach
98% Open Rate
speed
3 sec avg
devices
All phones
cost
Low

Key Features

Universal Compatibility
Works on all mobile devices
High Open Rates
98% of SMS messages are read
Instant Delivery
Messages delivered within seconds
Simple Integration
Easy to implement and maintain
Cost-Effective
Low per-message costs
Reliable
No internet connection required
✓ Advantages
Universal reachHigh open ratesInstant deliveryNo app required
⚠ Considerations
Limited rich mediaCharacter limitsOne-way communication
Best For:

Time-sensitive alerts, promotions, appointment reminders, OTP verification

Use Cases:
Flash sale alertsAppointment confirmationsOrder updatesEmergency notifications
💚

WhatsApp Business

Rich messaging platform with multimedia support and two-way conversations

reach
70% Read Rate
speed
5 sec avg
devices
Smartphones
cost
Medium

Key Features

Rich Media Support
Images, videos, documents, catalogs
Two-way Conversations
Interactive customer communication
Business Catalog
Showcase products within chats
Status Updates
Share updates with customer lists
Automated Responses
Chatbots and quick replies
Group Messaging
Broadcast to multiple customers
✓ Advantages
Rich mediaTwo-way chatBusiness featuresGlobal reach
⚠ Considerations
Requires smartphoneInternet dependencyHigher costs
Best For:

Customer support, product showcases, relationship building, consultations

Use Cases:
Product catalogsCustomer supportOrder confirmationsBooking systems

Detailed Feature Comparison

FeatureSMSWhatsApp
Device CompatibilityAll mobile phonesSmartphones only
Internet RequiredNoYes
Character Limit160 characters4,096 characters
Media SupportText onlyImages, videos, documents
Two-way CommunicationLimitedFull conversation
Delivery ConfirmationBasicRead receipts
Cost per Message$0.01-0.05$0.05-0.25
Open Rate98%70%
Global ReachUniversal2B+ users
Business FeaturesBasicAdvanced (catalog, payments)
AutomationSimpleChatbots & AI
Group MessagingBroadcast listsGroups & broadcasts

Not Sure Which Platform to Choose?

🛒

E-commerce Store

SMS + WhatsApp

SMS for order updates, WhatsApp for customer support

🔧

Service Business

WhatsApp Primary

Rich conversations for consultations and support

🏥

Healthcare/Finance

SMS Primary

Universal reach for critical notifications

Byond FaviconLet's Connect

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Get in touch with our team to discuss your project and discover how we can help transform your digital presence.

Send us a message

Get in touch

We're here to help you transform your digital presence. Whether you need a new website, mobile app, or digital marketing strategy, our team is ready to bring your vision to life.

Email

info@byond.agency

Phone

0413 604 388

Office

1 York Street, Sydney

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